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Marketing Experience

Align Technology

Consumer Marketing Intern

  • Directed TikTok/Instagram campaigns for NFL, NBA, and New Year initiatives, managing agencies, influencers, and content execution.

  • Produced consumer email campaigns and resource hub articles, driving engagement through strategic ideation, copywriting, and design coordination.

  • Strategized cross-cultural content for celebrity partnerships, aligning with US and Asian market preferences and securing leadership and legal approvals.

  • Revamped a dual-facing website, leveraging UX/UI expertise, consumer psychology, and UGC to optimize user experience.

  • Developed presentation webinar decks, sell sheets, website banners, and splash pages to elevate product and professional marketing efforts.

  • Co-authored an app guide, collaborating with designers and product managers to ensure clarity and usability.

  • Optimized paid social media campaigns using advanced pixel implementation and analytics.

  • Enhanced organic SEO by partnering with developers to improve site performance and visibility.

Digital Merchandising Certification

In September 2023, I achieved certification from Bloomreach in various aspects of digital merchandising, demonstrating expertise in the following areas:

  1. Mastery of the Digital Ecosystem

  2. Proficiency in Digital Marketing

  3. Adeptness in SEO (Search Engine Optimization)

  4. Expertise in Digital Merchandising

  5. Competence in Product Management

  6. Skill in Search Optimization

  7. Proficiency in Ranking and Retrieval Techniques

  8. Ability to Manage Search Results and Synonyms

  9. Knowledge of Redirects and Autosuggestions

  10. Competence in Implementing Recommendation Zones

  11. Proficiency in Digital Analytics

  12. Understanding of Terms, Ratios, and Calculations

  13. Skill in A/B Testing

  14. Expertise in Analytics-Driven Merchandising

Contact

Please feel free to contact me if you have any questions, job proposals, or if you'd like to say hello! 

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Marketing Resume

707-479-3233

hello@lilyjgreen.com

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@lilyjgreen

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