Invisalign

During my internship at Align Technology, I worked on several website projects aimed at improving functionality, user experience, and marketing effectiveness.

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Treatment Coordinator Website:

• Led the website revamp, starting with defining areas for improvement and setting clear end goals.
  Integrated two new products to showcase solutions designed for young children.
   

• Conducted interviews with industry professionals to gather insights on necessary changes and key features they valued.
   

• Oversaw the design and development process, ensuring adherence to heuristic principles, ADA compliance, brand palette, functionality, and strategic objectives.​​​

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Invisalign Website:

• ​Conducted a full site crawl to optimize organic SEO, improving search visibility and site performance.
   

• Managed user-generated content (UGC) to ensure compliance with contract perpetuity rules and brand standards.
   

• Developed new resource hubs, keeping the website informational, engaging, and consistently updated for consumers.

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Practice Marketing Hub:

• Assisted in developing a new marketing resource website designed to provide doctors and practices with essential tools to grow their businesses.
   

• Created various design assets, including splash pages, banners, product detail pages (PDPs), and other marketing materials, ensuring a cohesive and professional online presence.